CASE STUDY - IBM x LIQUOR CONTROL BOARD OF ONTARIO
LCBO Ontario Future State Business Modernization
I supported the design and delivery of a series of client-facing orals sessions for a complex, multi-tower engagement, bringing together presentation design, environmental assets, and interactive experiences into a cohesive storytelling approach.
R O L E
Presentation & Print Designer
T O O L S
Adobe XD, Illustrator, Photoshop, PowerPoint
T E A M
IBM Consulting x LCBO Client Team
T H E C H A L L E N G E
Communicating a Complex Transformation Vision
The engagement required communicating a highly complex transformation vision across IT modernization, operations, and customer experience, while addressing risks related to credibility, efficiency, and long-term competitiveness. Content was developed across multiple teams and disciplines, making it challenging to unify into a single narrative.
T H E S O L U T I O N
Unifying Teams Through Visual Storytelling
I collaborated with a team of designers and cross-functional stakeholders to translate dense, technical information into a clear, engaging, and persuasive experience for live orals sessions. The final deliverables strengthened storytelling and stakeholder engagement, aligning internal teams around a unified message.
K E Y D E L I V E R A B L E S
Presenting a Unified Vision for LCBO
Presentation Design
Designed and structured client-facing orals presentations that communicated a complex transformation vision across IT modernization, operations, and customer experience.
Interactive Experiences
Built interactive digital assets including an interactive map and environmental displays that brought the transformation roadmap to life for stakeholders.
Print & Environmental
Created cohesive print materials and environmental design assets that reinforced the narrative across physical and digital touch points.
LCBO Booklet
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LCBO Deck
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LCBO Large Print
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