CASE STUDY - IBM × FORD MOTOR COMPANY
Ford Pro — Salesforce Service Cloud RFQ
I supported the design of a client-facing proposal presentation for a large-scale Salesforce Service Cloud engagement, helping communicate a complex service and process transformation vision to stakeholders.
R O L E
Visual & Presentation Designer
T O O L S
Illustrator, Photoshop, PowerPoint
T E A M
IBM Consulting x Ford Client Team
T H E C H A L L E N G E
Making Complex Solutions Easy to Understand
Communicating a highly complex solution under tight deadlines is never easy. The team needed to explain a mix of service design, process transformation, and multi‑channel customer experience inside a structured proposal format. The content was dense and technical, covering an end‑to‑end contact center transformation created by multiple subject matter experts across consulting, delivery, and technical teams.
T H E S O L U T I O N
Turning Dense Strategy Into Clear Communication
I worked closely with consultants, SMEs, and stakeholders to turn the content into a clear and digestible story. I created a polished proposal presentation that transformed a complex strategy into a structured narrative, helping stakeholders understand the vision and supporting stronger client‑facing communication.
K E Y D E L I V E R A B L E S
Designing a Winning Proposal for IBM Consulting
Presentation Design
Designed and structured a polished client-facing proposal that translated a complex Salesforce strategy into a clear, structured narrative.
Stakeholder Alignment
Partnered with consultants, SMEs, and stakeholders to gather, organize, and refine dense technical content into digestible sections.
Brand Compliance
Ensured all deliverables aligned with IBM brand standards and proposal formatting requirements under tight deadlines.
