CASE STUDY - IBM x CONSUMER PACKAGED GOODS
CPG Growth Campaign
The IBM Consumer Packaged Goods (CPG) leadership team sought my expertise to create an internal marketing presentation. I was tasked with crafting a distinctive visual identity while remaining consistent with IBM's brand guidelines, accentuating the division's capabilities and investigating growth avenues within the CPG sector.
R O L E
branding & Presentation Designer
T O O L S
Mural, Illustrator, Photoshop, PowerPoint
T E A M
IBM Consulting x CPG Executive Leadership
T H E C H A L L E N G E
Crafting a Strategic Visual Identity
In a strategic CPG Growth Initiative Framing Session, I partnered with senior CPG leadership to craft a detailed blueprint for the practice's evolution and their vision. Through user research, we pinpointed measurable business impacts, current standing, and ambitious future targets. Our conversation centered on essential cultural transformations, underscoring the significance of adaptability, innovation, and client-centrality.
T H E S O L U T I O N
A Capability Deck That Drives Growth
With these insights, I strategically designed a potential internal marketing deck and branding structure. The presentation accentuated our capabilities, explored growth opportunities, and encapsulated the desired cultural shifts. By maintaining a consistent visual identity and adhering to IBM Garage's brand guidelines, I ensured the deck effectively showcased our strategic direction.
K E Y D E L I V E R A B L E S
Simplifying Automation for the VA
Presentation Design
Designed and structured client-facing presentations that communicated a complex growth strategy and vision across IBM's CPG practice leadership.
Strategic Research
Partnered with senior CPG leadership in framing sessions to identify measurable business impacts, growth targets, and cultural transformation goals.
Visual Identity
Maintained a consistent visual identity aligned with IBM Garage's brand guidelines while accentuating the CPG division's unique capabilities.
