BRAND IDENTITY & PACKAGE DESIGN — LUMMI SUNSCREEN
Lummi Sunscreen
LUMMI is a sun care brand that encourages everyone to get outside and enjoy life, but to do it safely, protected from the sun. I created a bold, sun‑inspired identity centered around a curved handwritten logo that hints at ocean waves. The color palette comes from beach culture, with warm oranges, ocean blues, and earthy greens paired with natural, airy photography. LUMMI is my design entry for Brief Club, a community for creatives.
R O L E
Visual Designer
T O O L S
Illustrator, Photoshop, Lightroom
P R O J E C T
K E Y D E L I V E R A B L E S
Making Sun Protection Feel Fun
Logo & Brand Identity
Designed the main logo, seal, icons, and full color palette to create a cohesive visual system rooted in California beach culture and sun‑inspired shapes.
Package Design
Created packaging for tubes, boxes, and retail bags, applying the identity across different formats with clear hierarchy and strong shelf presence.
Product Photography
Composed product mockups using natural textures, tropical plants, and warm lighting to reinforce the brand’s outdoor lifestyle feel.
